Digital Marketing Blog

Case Studies

From Zero to $13 Million in 12 months – Koala.com’s Growth Strategy

by Alex Cleanthous

If you’re on Facebook, you’ve probably heard about Koala. If you haven’t, they’re an online mattress company that drives growth through digital marketing. They launched in 2015 and in their first 12 months hit $13 MILLION in sales. ...

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Case Studies

A review of Dollar Shave Club’s $140m online marketing strategy

by Alex Cleanthous

The Dollar Shave Club has been the focus of many case studies since it launched in 2012 with a revolutionary viral video that generated 12,000 new customers in the first 48 hours, growing to 330,000 customers by 2013, and on track to generate $140 million ...

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Case Studies

A review of Kayla Itsines’ Online Marketing Strategy

by Alex Cleanthous

Kayla Itsines is an Instagram sensation… With more than 4.7m followers, Kayla is one of the most followed Instagram fitness bloggers in the world… And while there are other Instagram fitness bloggers with millions of followers as well, Kayla i ...

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Case Studies

Virgin vs Jetstar – which airline has the better online booking system?

by Alex Cleanthous

Domestic flights in Australia are big business, with Jetstar generating $3.46B in revenue and Virgin Australia Domestic generating $3.31B in revenue in the 2015 financial year. With 58 million passengers carried domestically in the last 12 months, the low ...

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Case Studies

How we grew Australian Ethical’s monthly super signups by 255%

by Duncan Jones

We launched Fluid Online Marketing last year with the aim of radically improving our online marketing services, and for a large number of clients – in a wide range of industries – it’s been a huge success. With Fluid Online Marketing, cl ...

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