Digital Marketing Blog

Case Studies

How to build a culture of experimentation within your company

by Alex Cleanthous

The digital age has brought with it business disruption on a scale that’s never been seen before. It’s no longer uncommon to see ‘unknown’ startups rapidly grow and overtake competitors in long-established industries — seemingly overnight. But h ...

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Case Studies

Kabbage.com – the Growth Strategy of a Billion Dollar Fintech Startup

by Alex Cleanthous

Kabbage have provided over $4 billion of funding to more than 100,000 small businesses in the US, and are now worth over $1.3 billion. Here's how they did it...

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Digital Marketing

The customer journey

by Alex Cleanthous

In this video we share why you should be optimising for the customer journey and not the last click by showing you the path one person took in becoming a client

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Case Studies

From Zero to $13 Million in 12 months – Koala.com’s Growth Strategy

by Alex Cleanthous

If you’re on Facebook, you’ve probably heard about Koala. If you haven’t, they’re an online mattress company that drives growth through digital marketing. They launched in 2015 and in their first 12 months hit $13 MILLION in sales. ...

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Case Studies

Why speed is important

by Alex Cleanthous

People always talk about speed being important with digital marketing, but what does it actually mean? That's what we cover in this episode of Web Profits TV.

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